To kick off Member Meeting 1, we featured eight 20-minute case studies on social media at major hospital in one fast afternoon. We had two simultaneous tracks where SocialMedia.org Health members took the stage to show us behind the scenes of their social media programs.
Lily Vautour, Senior Social Media Specialist
Learn how Boston Children’s Hospital manages a network of 20+ program-specific Facebook pages and private groups with a small team.
Sarah Scroggins, Social Media Manager, and Mayura Kumar, Director of Digital Strategy
Learn how Advocate Health Care leveraged its #StoriesOfTheGirls breast cancer awareness marketing campaign to increase social media engagement through videos, patient stories, and an 18-foot, pink support bra.
Korre Johnson, Digital Engagement Manager
Learn how Children’s Hospital of Wisconsin is using live broadcasts on Facebook Live and Periscope to reach and engage patient families in social media.
Jessica Columbo, Social Media Program Manager
Learn how Oregon Health & Science University bounced back from a not-so-perfect social launch for their one-billion OHSU Knight Cancer Challenge campaign.
Nicole Rose, Digital Marketing Manager
Learn how Memorial Hermann Health System used 360 video to promote their Dwight Howard sponsorship in social media.
Cynthia Floyd Manley, Director of Content Marketing and Social Engagement
Learn how Vanderbilt University Medical Center is using a new blog and social media to engage patients before and between their needs for healthcare services.
Emily Kagan Trenchard, AVP of Digital Strategy
Learn how Northwell Health partnered with their Behavioral Health department to present a risk assessment for early onset psychosis to young people via Facebook and Instagram.
Michael Yoder, Social Media Consultant
Learn how Spectrum Health System used animated video to engage with employees to share social media guidelines.