To kick off Member Meeting 2, we featured eight 20-minute case studies on social media at major hospitals in one fast afternoon. We had two simultaneous tracks where SocialMedia.org Health members took the stage to show us behind the scenes of their social media programs.
Mo Moorman, Director of Public Relations & Social Media, and Becky Kolar, Senior Social Media Advisor
Learn how Aurora Health Care is going from “like” to appointment using social media metrics that matter.
Thurston Hatcher, Web Managing Editor and Social Media Manager
Learn how Rush University Medical Center is creating more shareable and social media-friendly health and wellness content to promote on their social channels.
Lee Aase, Director of Mayo Clinic Social Media Network
Learn how Mayo Clinic built the strongest brand in healthcare using networked communications and revolutionary care.
Kate Setter, Senior Associate Social Media
Learn how Cincinnati Children’s Hospital leveraged social media during their corporate rebranding.
Mary Renouf, Social Marketing and Communications Director
Learn how Providence Health & Services is using Twitter for social support, conquesting, creative testing, and blogger relations.
Brian Kennett, Director of Creative Services
Learn how UnityPoint Health is leveraging user-generated content to reach a millennial population.
Amanda Mauck, Director of Digital Engagement
Learn how Methodist Le Bonheur Healthcare finds and shares their patients’ family stories to communicate their hospital’s own story best.
Marley Goudge, Public Relations Officer
Learn how Texas Scottish Rite Hospital for Children is revamping its video strategy and putting its patients in the spotlight.