Mayo Clinic launched a new social media campaign in February that revolves around patient experience — positive or negative — to provide opportunities for providers to make improvements and offer a look into the daily lives of patients living with certain injuries or conditions. Fierce Health Care >>

Alex Towbin, Associate Chief of Clinical Operations and Radiology Informatics at Cincinnati Children’s Hospital Medical Center, shares how social media can benefit marketing efforts and improve channels for communicating with patients. Radiology Business >>

Aaron Watkins, Senior Director of Internet Strategy and Digital Content Marketing at Johns Hopkins Medicine, discussed how hospitals can take advantage of LinkedIn as a healthcare marketing tool. eHealthcare Strategy >>

Keith Urban, Ne-Yo, Hanson, and Anthony Hamilton joined St. Jude Children’s Research Hospital’s #ThisShirtSavesLives campaign to raise funds and awareness for childhood cancer. PR Newswire >>

Director of Online Reputation Management Amanda Henson will share how Kindred Healthcare manages online reviews for 700+ locations at SocialMedia.org Health’s Member Meeting 6 in St. Louis, May 16-17. Member Meetings are private, members-only meetings to connect and share with social media leaders at major hospitals. Learn more >>

Sutter Health is looking for a Director of Social Media and Content Marketing to lead their enterprise-wide social media strategy and online reputation channels. (San Francisco, CA) Sutter Health Jobs >>

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