LeHigh Valley Health Network‘s VP of Marketing and Public Affairs, John Marzano, explained how they’re using social media and “healthcare marketing moneyball” to convert commercially insured patients. Healthcare Finance >>

Nationwide Children’s Hospital is conducting a social media campaign in partnership with the Columbus Marathon. They’re encouraging runners to register as Children’s Champions to support their patients during the race. Twitter >>

Katie Whitt, Social Media Coordinator at OSF Healthcare, gave a talk at the Mayo Clinic Social Media Network Annual Conference on using social media to boost patient traffic. Mayo Clinic >>

Sally Gambacorta at Advocate BroMenn Medical Center kicked off a social media campaign to shine a light on behavioral health. WJBC >>

Dartmouth-Hitchcock, a national leader in patient-centered health care, recently joined the SocialMedia.org Health community. Their membership will be led by Senior Director of External Relations, Rick Adams, joined by Social Media Specialist Danielle Thompson. SocialMedia.org Health >>

Fairview Health Services is hiring a Director of Communications and Public Engagement to provide strategic leadership for their communications and social media programs. Fairview Careers >>

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