Member Meeting 1
June 22-23, 2016

+ Guests Welcome

June 22
Case Studies

1:30 PM – 5:00 PM

To kick off Member Meeting 1, we featured eight 20-minute case studies on social media at major hospital in one fast afternoon. We had two simultaneous tracks where Health members took the stage to show us behind the scenes of their social media programs.


Boston Childrens

Lily Vautour, Senior Social Media Specialist

Learn how Boston Children’s Hospital manages a network of 20+ program-specific Facebook pages and private groups with a small team.

Advocate Health

Sarah Scroggins, Social Media Manager, and Mayura Kumar, Director of Digital Strategy

Learn how Advocate Health Care leveraged its #StoriesOfTheGirls breast cancer awareness marketing campaign to increase social media engagement through videos, patient stories, and an 18-foot, pink support bra.

Childrens Hospital of Wisconsin

Korre Johnson, Digital Engagement Manager

Learn how Children’s Hospital of Wisconsin is using live broadcasts on Facebook Live and Periscope to reach and engage patient families in social media.

Oregon Health & Science University

Jessica Columbo, Social Media Program Manager

Learn how Oregon Health & Science University bounced back from a not-so-perfect social launch for their one-billion OHSU Knight Cancer Challenge campaign.

Memorial Hermann Health System

Nicole Rose, Digital Marketing Manager

Learn how Memorial Hermann Health System used 360 video to promote their Dwight Howard sponsorship in social media.

Vanderbilt University Medical Center

Cynthia Floyd Manley, Director of Content Marketing and Social Engagement

Learn how Vanderbilt University Medical Center is using a new blog and social media to engage patients before and between their needs for healthcare services.

Northwell Health

Emily Kagan Trenchard, AVP of Digital Strategy

Learn how Northwell Health partnered with their Behavioral Health department to present a risk assessment for early onset psychosis to young people via Facebook and Instagram.

Spectrum Health

Michael Yoder, Social Media Consultant

Learn how Spectrum Health System used animated video to engage with employees to share social media guidelines.