What the meeting was like
Our first Member Meeting held in Chicago was a full two days of collaboration, meeting new friends, and lots of new ideas!
The day before our unconference, we heard eight great case studies at the Chicago History Museum and had a private, members-only dinner at Cafe Ba-Ba-Reeba. (Catch the Storify recap here.)
But the next day was all about member-led conversation and confidential discussions. To kick off the day, we dove deep on the topic of crisis response and social media. Members shared how they’re handling difficult situations and how they’re approaching crisis planning within their organizations.
After the morning discussion, we shifted into our afternoon breakout sessions — a series of 16 small-group discussions with topics chosen and led by the members, not the moderator. We gathered around whiteboards to talk about subjects like live streaming, employee social media training, doctor reviews, content strategy, and more.
To end the day, we sat down with New York Times bestselling author Jay Baer. He talked about how we can grow our networks by hugging our haters and embracing complaints.
Our guest speaker: Jay Baer
In his latest book, Hug Your Haters, Jay reveals brand-new, proprietary research into why and where your customers complain. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints can actually be an enormous opportunity.
We sat down with Jay to find out how we can grow our networks by hugging our haters and embracing complaints.