Member Meeting 2
October 25-26, 2016
New York

Case Studies

To kick off Member Meeting 2, we featured eight 20-minute case studies on social media at major hospitals in one fast afternoon. We had two simultaneous tracks where Health members took the stage to show us behind the scenes of their social media programs.



Mo Moorman, Director of Public Relations & Social Media, and Becky Kolar, Senior Social Media Advisor

Learn how Aurora Health Care is going from “like” to appointment using social media metrics that matter.

Rush University Medical Center

Thurston Hatcher, Web Managing Editor and Social Media Manager

Learn how Rush University Medical Center is creating more shareable and social media-friendly health and wellness content to promote on their social channels.

Mayo Clinic

Lee Aase, Director of Mayo Clinic Social Media Network

Learn how Mayo Clinic built the strongest brand in healthcare using networked communications and revolutionary care.

Cincinnati Childrens

Kate Setter, Senior Associate Social Media

Learn how Cincinnati Children’s Hospital leveraged social media during their corporate rebranding.


Mary Renouf, Social Marketing and Communications Director

Learn how Providence Health & Services is using Twitter for social support, conquesting, creative testing, and blogger relations.

UnityPoint Health

Brian Kennett, Director of Creative Services

Learn how UnityPoint Health is leveraging user-generated content to reach a millennial population.


Amanda Mauck, Director of Digital Engagement

Learn how Methodist Le Bonheur Healthcare finds and shares their patients’ family stories to communicate their hospital’s own story best.

TX Scottish Rite

Marley Goudge, Public Relations Officer

Learn how Texas Scottish Rite Hospital for Children is revamping its video strategy and putting its patients in the spotlight.