Member Meeting 5

January 22-24, 2018 • Orlando

Conversations you can’t have anywhere else.

Monday, January 22 (Pre-Conference)


10:00 AM Opening Session

Expert-Led Sessions

10:20 AM

How to (actually) predict the future: Trends that matter for 2018

Rohit Bhargava, author of the Non-Obvious series

What if you could predict the future? It may not be as impossible as it seems. In this talk, trend expert, author of the Non Obvious book series, and professor Rohit Bhargava will share the five “non-obvious” habits to curate ideas and see what others miss. You will also learn specific trends from his 7+ years of research and best selling trend series that will change your business in 2018, along with highly actionable ideas for how to use them.

Coming soon
11:05 AM Break
11:15 AM

The 5 content strategy archetypes

Omar Akhtar, Altimeter

Discover breakthrough research on content archetypes and what they mean to your social media strategy. If you’re creating content as an organization, chances are you’re creating too much of it. And most of it isn’t really working for you or the customer. In this session, Altimeter’s Omar Akhtar will walk us through the five different content strategy archetypes that companies can choose from to minimize content waste, establish strong publishing criteria, and truly create the most value for their customers.

Coming soon

Lunch Presentation and Conversations

12:10 PM Community Lunch and Conversations
12:30 PM Keynote: When: The Scientific Secrets of Perfect Timing

Daniel Pink

Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.

Timing, it’s often assumed, is an art. But in this talk, Pink will show us that timing is really a science.

Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?

In this talk, Pink distills cutting-edge research and data on timing and synthesizes them into fascinating insights into how we can live richer, more engaged lives.

1:00 PM Break

Expert-Led Sessions

1:30 PM

How to build bigger, better, and more active online communities: Part 1

Richard Millington, CEO of FeverBee and author of Buzzing Communities

Learn from a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods in this two-part workshop. Richard Millington, the CEO of FeverBee, will deliver a step-by-step guide to building an engaged community, tracking your progress, and a framework for managing your organization’s community efforts.

How to take your social media program back from your agency: Part 1

Scott Monty, Chris Barger, and Tim Hayden of Brain+Trust Partners

Learn from three legends of corporate social media on how to take back your social media program from your agencies. They’ve got your inbox filled with demo invitations, they say your request for attribution metrics is “out of scope,” and you’re not sure if all their recommendations are meant to help you or win them another award. The good news: It’s now easier than ever to consolidate your tools, bring design and media efforts in-house, and generate better creative internally. Discover the big ideas on how to do it in this two-part session.

2:15 PM Break
2:30 PM How to build bigger, better, and more active online communities: Part 2 How to take your social media program back from your agency: Part 2
3:15 PM Break
3:25 PM

Blockchain for social media marketers

Jeremy Epstein, author of The CMO Primer for the Blockchain World

Blockchain is poised to disrupt everything — including marketing. In this session with the expert on the intersection of blockchain and marketing — Jeremy Epstein — you’ll learn what blockchain is, how it will affect your marketing program, and what you should do about it. Whether you need to get a program going tomorrow, or just need to be able to “talk the talk,” this is the session for you.

Coming soon

It’s a Wrap!

5:00 – 7:00 PM Welcome Dinner

We’ll launch the Winter Member Meeting with a family dinner. Meet us at the Shipwreck Beach for a casual get-together with drinks and great food (including veggie options).

Tuesday, January 23



12:30 PM Lunch Discussions
Get here early and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at Member Meeting 5.
1:00 PM Welcome Session
1:30 PM Break

Show & Tells

1:40 PM FilMD: Personalizing physicians through video

Dana Johnson, The Christ Hospital

Not partisan but not silent: How OHSU communicates its mission in a charged political environment

Kathryn Peck, OHSU

2:10 PM Break
2:20 PM Snapchat: reaching new audiences through storytelling

Mackenzie Jones and Shawn Halls, Sarasota Memorial Health Care System

Managing your online reputation is critical to your success

Lauren McKinnon and Dawn Kahle, Children’s Health

2:50 PM Break


3:00 PM Unconference Introduction
3:10 PM Unconference Round 1
3:40 PM Break
3:50 PM Unconference Round 2
4:20 PM Break
4:30 PM Unconference Round 3

Time to unwind and make friends!

5:30 PM Member Dinner

Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to relax and connect with your fellow members.

Wednesday, January 24


Rise and Shine!

8:00 AM Breakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early.

Show & Tells

9:00 AM How Mayo Clinic grappled and gained with social media governance

Makala Arce, Mayo Clinic

Prepping for Irma: How social media was mobilized to help families ahead of Hurricane Irma

Lisa Klueppel, Nemours Children’s Health System

9:30 AM Break
9:40 AM How Orlando Health responded to the Pulse Nightclub tragedy

Kena Lewis, Orlando Health

Thought leadership on social media

Alexis Shaw, Ohio State University Wexner Medical Center

10:10 AM Big Break
10:40 AM Defining moment: Taking a risk that paid off

Vic Reiss, Cancer Treatment Centers of America

Small teams, big ideas

Joe Colon, Atlantic Health System

11:10 AM Break
11:20 AM Show & Tell

Speaker coming soon

Show & Tell

Speaker coming soon

11:50 AM Break

Let’s Eat!

12:00 PM Lunch Discussions
12:20 PM Keynote: Coming soon


1:00 PM Unconference Introduction
1:10 PM Unconference Round 1
1:40 PM Break
1:50 PM Unconference Round 2
2:20 PM Big Break
2:50 PM Unconference Round 3
3:20 PM Break
3:30 PM Unconference Round 4

See you next time!

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