SocialMedia.org Health
Member Meeting 6

May 16-17, 2018 • St. Louis
Hosted By Mercy

Wednesday, May 16

 

Welcome!

3:00 PM Welcome and Registration
Check in with SocialMedia.org Health staff to pick up your name badge and get directions for the Mercy Virtual Care Center tour.
3:30 PM Tour of Mercy Virtual Care Center
Our hosts at Mercy will provide attendees with a private tour of the world’s first Virtual Care Center, opened in 2015.
5:00 PM Member Dinner
The bus to dinner will leave at 5 PM to take us downtown. You can also meet us at the restaurant at 5:30 PM if you can’t make the bus in time.
We’ll all go out for a fantastic dinner together in downtown St. Louis the night before the Member Meeting. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration. Drinks at 5:30, dinner at 6:00 PM.

Thursday, May 17

 

Rise and Shine!

8:00 AM Breakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early.

Show & Tells

9:00 AM Driving healthcare advocacy through user-generated content

Megan Augustyniak, Northwestern Medicine

Twins are born. Someone is walking for the first time in four months. A family celebrates their loved one being cancer-free after extensive chemotherapy treatments. Great things happen within your hospital walls each and every day, but are you taking advantage of them? In this session, you’ll hear from Northwestern Medicine about the power of user-generated content and how it can drive healthcare advocacy while allowing patients to connect on a more intimate level.

9:30 AM Stretch Your Legs
9:40 AM So you’re listening to your patients, now what?

Amanda Henson, Kindred Healthcare

We all know monitoring and responding to online reviews is important, but what we do with those reviews and the insights they provide is what sets us apart from everyone else. In this talk, we’ll take a look at how Kindred Healthcare manages online reviews for 700+ locations and uses the insights to drive positive change for the patient.

10:10 AM Snack Break
10:40 AM Making a campaign connection: Big goals for a small social team

Bradley Haller, Mercy

More and more of us are being tasked with bringing patients through our doors. Over the last year, Mercy has gotten comfy with its data team to better bridge the gap between engaging social content and campaign conversions. We’ll walk through successes and failures that have driven traffic both in person and online.

11:10 AM Stretch Your Legs
11:20 AM Making a blog “worth it”

Kate Setter, Cincinnati Children’s Hospital Medical Center

Learn how Cincinnati Children’s created a blog that is strategically important to their social program and absolutely worth the time it takes to create content.

11:50 AM Head to Lunch

Let’s Eat!

12:00 PM Lunch Discussions

Unconferences

1:00 PM Unconference Introduction
1:10 PM Unconference Round 1
1:40 PM Break
1:50 PM Unconference Round 2
2:20 PM Snack Break
2:50 PM Unconference Round 3
3:20 PM Break
3:30 PM Unconference Round 4

See you next time!


Registration is closed